Learn from Master Writers

Abraham Lincoln

1809–1865

The 16th President of the United States, Lincoln is remembered not just for preserving the Union and ending slavery, but...

Benjamin Franklin

1706–1790

Founding Father, scientist, inventor, diplomat, and self-made man, Franklin embodied the American ideal of self-improvem...

Claude Hopkins

1866–1932

Pioneer of modern advertising, Hopkins transformed the field from art to science. His book 'Scientific Advertising' esta...

Ernest Hemingway

1899–1961

Nobel Prize-winning novelist and journalist, Hemingway revolutionized prose style with his stripped-down, direct approac...

F. Scott Fitzgerald

1896–1940

Chronicler of the Jazz Age, Fitzgerald captured the glamour and emptiness of the American Dream. His prose combines lyri...

John Caples

1900–1990

Legendary copywriter and author, Caples created some of advertising's most famous headlines. His 'They Laughed When I Sa...

Marcus Aurelius

121–180 AD

Roman Emperor and Stoic philosopher, Marcus Aurelius wrote his 'Meditations' as private notes to himself while ruling an...

Ralph Waldo Emerson

1803–1882

The leading voice of American Transcendentalism, Emerson championed self-reliance, individualism, and the connection bet...

Theodore Roosevelt

1858–1919

The 26th President, Roosevelt was also a prolific author, writing over 35 books. His speeches combine intellectual depth...

Winston Churchill

1874–1965

British Prime Minister and Nobel Prize-winning author, Churchill's speeches rallied a nation during its darkest hour. Hi...