Learn the fundamental techniques that separate good writing from great writing. Each technique includes examples, exercises, and passages to practice.
10
Core Techniques
30
Practice Levels
50+
Example Passages
∞
Improvement
How writing feels when read aloud. Sentence variation. Musicality of prose.
Great writing isn't just seen—it's heard. Rhythm and cadence refer to the musical quality of prose: the rise and fall of sentences, the variation in length, the patterns that create momentum or pause....
Say more by saying less. Straight, unornamented, deliberate writing.
The best writers say more by saying less. Clarity and simplicity aren't about dumbing down—they're about respecting your reader's time and attention. Every unnecessary word dilutes your message. Every...
The opening line that forces you to keep reading.
The first line decides if anyone reads the second. A curiosity hook creates an information gap—the reader knows enough to be intrigued but not enough to be satisfied. They must keep reading to close t...
Writing that hits you in the gut.
The most powerful writing doesn't just inform—it makes you feel. Emotional resonance comes from specificity, vulnerability, and universal truth. Writers who achieve it don't manipulate; they reveal. T...
Use Attention, Interest, Desire, Action to lead readers to conversion.
AIDA stands for Attention, Interest, Desire, Action—the four stages every reader goes through before taking action. Great persuasive writing doesn't skip steps. It captures attention, builds interest ...
Write like you talk—relaxed, real, relatable.
Conversational tone means writing like you're talking to a smart friend over coffee. It's warm, direct, and human. It uses contractions, asks questions, and admits uncertainty. It sounds like a person...
Draw readers into a narrative that teaches, sells, or transforms.
Facts tell. Stories sell. Humans are wired for narrative—we've been telling stories around fires for 100,000 years. When you wrap your message in a story, readers lower their defenses. They stop analy...
Use details to build trust, credibility, and vivid imagery.
Vague writing is forgettable and unbelievable. Specific writing creates vivid pictures and builds credibility. 'He made a lot of money' is boring. 'He made $847,000 in 18 months' is interesting. Speci...
How repeating a phrase builds momentum and memory.
Repetition isn't redundancy—it's emphasis. When used deliberately, repetition creates rhythm, builds momentum, and drives ideas into memory. Churchill's 'We shall fight' repeated eight times isn't laz...
Endings that move the reader to do something—not just read.
The ending is the moment that matters. Everything before it was preparation; the call to action is the ask. A weak ending wastes all the goodwill you've built. A strong ending channels emotion into mo...
These 10 techniques are taught in a specific order, building on each other. Start with Chapter 1 and work your way through for the best results.
Reading about techniques isn't enough. CopyCraft helps you internalize these skills by practicing passages that demonstrate each technique.
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