Say more by saying less. Straight, unornamented, deliberate writing.
The best writers say more by saying less. Clarity and simplicity aren't about dumbing down—they're about respecting your reader's time and attention. Every unnecessary word dilutes your message. Every vague phrase creates distance. The masters cut relentlessly, knowing that what remains will hit harder.
Attention is scarce. When readers encounter dense, complicated prose, they skim or quit. Clear writing removes friction between your idea and the reader's understanding. Simplicity also builds trust: when you write simply, readers believe you understand your subject. Complexity often signals confusion or deception.
Cut every word that doesn't add meaning. Then cut more.
Replace abstract nouns with concrete ones: 'utilize' → 'use', 'facilitate' → 'help'
Prefer active voice: 'The team completed the project' not 'The project was completed by the team'
One idea per sentence. One topic per paragraph.
If a sentence confuses you when you re-read it, rewrite it.
Using jargon to sound smart
Hedging with qualifiers ('somewhat', 'fairly', 'in some ways')
Burying the main point in subordinate clauses
Confusing simplicity with oversimplification
Good Example
"Vigorous writing is concise. A sentence should contain no unnecessary words."
Weak Example
"Writing that is vigorous in nature tends to be characterized by conciseness. Generally speaking, sentences should be constructed in such a way as to avoid the inclusion of words that are not strictly necessary."
Why the difference matters:
Strunk & White's original is 14 words. The bloated version is 38 words and says exactly the same thing—or less, since the qualifiers add doubt.
Chapter 2: Clarity & Simplicity
Say more by saying less. Straight, unornamented, deliberate writing.
Rhythm & Cadence
How writing feels when read aloud. Sentence variation. Musicality of prose.
Specificity
Use details to build trust, credibility, and vivid imagery.
Reading about techniques isn't enough. Practice typing passages that demonstrate clarity & simplicity to build muscle memory for great writing.
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