copywork (n.) — copying great writing word for word until its instincts become yours.
Retype legendary passages — Hemingway's restraint, Ogilvy's hooks, Lincoln's cadence — with your speed and accuracy scored live. Part copywriting exercise, part typing practice, entirely a daily ritual. Your first passage is on this page.
79 passages · 45 writers · 10 techniques · no account needed
Try it right now — no account
The Gettysburg Address (opening) — Abraham Lincoln
Click the passage and type — the timer starts with your first keystroke
Before he was Benjamin Franklin, he was a teenager with a stack of Spectator essays, rewriting them from memory and checking his version against the original to find his faults. Jack London copied Kipling longhand, page after page, to feel the rhythm of great prose in his own fingers. Hunter S. Thompson typed out The Great Gatsby — the whole thing — to know what it felt like to write that well.
That's copywork, and it's still how working copywriters train. When you retype a sentence, you can't skim it. You feel where the writer chose a short word over a long one, where the rhythm breaks on purpose, where the hook sets. Do it daily and those choices stop being things you notice and start being things you do.
CopyCraft turns the method into deliberate practice: 79 hand-picked passages across 10 techniques, typed against a live speed and accuracy score, with a daily challenge to keep the habit honest.
“Copy out the greats until you can hear the difference between what you write and what they wrote. Then close the gap.”
The method, in one sentence
Each chapter isolates one thing great writers do — then has you type the passages that do it best, from Ecclesiastes to Ogilvy. Chapters 1 and 2 are free, and so is the first level of every chapter after them.
01
Rhythm & Cadence
Free
How writing feels when read aloud. Sentence variation. Musicality of prose.
5 passages
02
Clarity & Simplicity
Free
Say more by saying less. Straight, unornamented, deliberate writing.
4 passages
03
Curiosity Hooks
First level free
The opening line that forces you to keep reading.
5 passages
04
Emotional Resonance
First level free
Writing that hits you in the gut.
5 passages
05
Persuasion with Structure (AIDA)
First level free
Use Attention, Interest, Desire, Action to lead readers to conversion.
4 passages
06
Conversational Tone
First level free
Write like you talk — relaxed, real, relatable.
4 passages
07
Storytelling as Persuasion
First level free
Draw readers into a narrative that teaches, sells, or transforms.
4 passages
08
Specificity Over Vagueness
First level free
Use details to build trust, credibility, and vivid imagery.
4 passages
09
Power Through Repetition
First level free
How repeating a phrase builds momentum and memory.
4 passages
10
Call to Action
First level free
Endings that move the reader to do something — not just read.
5 passages
17 of 44 levels free · the rest is $39, once
Every day the whole site types the same passage, so every rank is earned on identical text. The weekly board wipes every Monday — one good session can put you in the top ten. Beat Hemingway's house pace before you worry about anyone else.
✁ no subscription — pay once or don't pay at all
Free
$0
— 17 levels across all 10 chapters
— The daily challenge & streaks
— Live WPM and accuracy scoring
— The public leaderboard
Pro
lifetime
$39
once. Yours forever.
— All 44 levels — every chapter
— Unlimited daily bonus rounds
— Every technique, fully unlocked
— 14-day money-back guarantee
Copywork courses charge $120–$300 to hand you the same method. This is $39, once.
No account · no credit card · no signup wall
CopyCraft
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