Stop reading about copywriting. Start training it. Build muscle memory for persuasive writing through deliberate practice with proven passages.
30+
Practice passages
10
Writing techniques
15 min
Daily practice
Free
First 2 chapters
Reading gives you theory. Typing gives you instinct. When you physically type proven copy, your brain encodes patterns differently—rhythm, word choice, and structure become automatic.
This is the method Benjamin Franklin used to master prose. Lincoln copied legal briefs by hand. Hunter S. Thompson typed out The Great Gatsby. The greats knew: copying masters is how you internalize mastery.
Learn more about the copywork method →What you'll gain:
Build muscle memory for persuasive writing
Learn from Ogilvy, Caples, Schwartz, and Hopkins
Track your speed and accuracy over time
15 minutes of daily practice compounds
Apply techniques to your own copy immediately
Each exercise focuses on a specific skill. Practice them all to become a complete copywriter.
10 min
Hook Writing
Practice opening lines that stop readers. Type proven hooks from legendary sales letters.
15 min
AIDA Structure
Master the Attention-Interest-Desire-Action framework through hands-on practice.
12 min
Emotional Triggers
Train emotional resonance by copying passages that evoke fear, desire, and urgency.
8 min
Headline Practice
Type headlines from legendary copywriters. Learn what makes readers stop scrolling.
10 min
Benefit-Focused Copy
Practice writing that sells the transformation, not the product. Feature vs benefit mastery.
8 min
Call-to-Action Writing
Type CTAs that convert. Learn urgency, specificity, and action-oriented language.
Whether you're just starting or you've written copy for years, we have exercises for you.
Beginner
Start here if you're new to copywriting. Learn fundamentals through short, focused passages.
Basic headlines
Simple CTAs
Benefit statements
View exercises →
Intermediate
Ready for more? Practice complete sales letters and landing page copy.
AIDA structure
Storytelling
Objection handling
View exercises →
Advanced
Challenge yourself with complex long-form copy from master copywriters.
Long-form sales letters
VSLs
Complex narratives
View exercises →
The best copywriters have a daily practice routine. Here's a simple one that takes just 15 minutes:
Quick start challenge
Commit to 7 days of practice. Just 15 minutes each day. You'll be surprised how much your writing improves when you train consistently.
Start Day 1How long should I practice each day?
15-30 minutes of focused practice daily is more effective than occasional long sessions. Consistency beats intensity. Most exercises take 8-15 minutes to complete.
Will this help me write better copy?
Yes. Typing great copy activates different neural pathways than reading. Your brain encodes rhythm, word choice, and structure at a deeper level. It's the same method Benjamin Franklin used to master writing.
What if I'm a complete beginner?
Start with our beginner exercises. They use shorter passages and simpler techniques. As you build confidence, progress to intermediate and advanced exercises.
How is this different from reading copywriting books?
Books teach theory. Copywork builds instinct. When you physically type proven copy, you internalize patterns that become automatic in your own writing. It's the difference between knowing and doing.
What copywriters will I learn from?
Our passages come from legends like David Ogilvy, Gary Halbert, Eugene Schwartz, John Caples, Claude Hopkins, and modern masters. You'll also practice passages from great literary writers like Lincoln and Hemingway.
No credit card required. First 2 chapters free. Practice copywriting techniques from the masters starting today.
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