prompt (n.) — a template to fill in, not a shortcut to skip the work.
Ready-to-use prompts for every copywriting task. Copy, customize with your details, and start writing compelling copy in minutes.
25+ prompts · 5 categories · free to copy
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Copy the prompt template
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Replace [brackets] with your details
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Use for writing or AI assistance
Write 10 headlines for a [product] that targets [audience] struggling with [pain point]
Example
Write 10 headlines for a meal planning app that targets busy parents struggling with weeknight dinner decisions
Create a curiosity-driven headline for [topic] that doesn't give away the answer
Example
Create a curiosity-driven headline for a weight loss method that doesn't give away the answer
Write a 'How to' headline that promises [specific result] in [timeframe]
Example
Write a 'How to' headline that promises doubled email open rates in 14 days
Generate 5 email subject lines for a [type of email] about [topic] for [audience]
Example
Generate 5 email subject lines for a cart abandonment email about outdoor furniture for homeowners
Write a welcome email sequence outline (3 emails) for new [product/service] customers
Example
Write a welcome email sequence outline (3 emails) for new SaaS project management tool customers
Create an email promoting [offer] to [audience] using the PAS formula (Problem, Agitation, Solution)
Example
Create an email promoting a 50% discount to freelancers using the PAS formula
Write a re-engagement email for subscribers who haven't opened in [timeframe]
Example
Write a re-engagement email for subscribers who haven't opened in 90 days
Draft a launch announcement email for [product] that emphasizes [key benefit]
Example
Draft a launch announcement email for a budgeting app that emphasizes simplicity
Write 3 Facebook ad variations for [product] targeting [audience] with [goal]
Example
Write 3 Facebook ad variations for online yoga classes targeting stressed professionals with lead generation goal
Create a Google Ads headline set (3 headlines, 2 descriptions) for [service]
Example
Create a Google Ads headline set for emergency plumbing services
Write 5 LinkedIn post hooks for a [industry] thought leader talking about [topic]
Example
Write 5 LinkedIn post hooks for a marketing thought leader talking about AI in advertising
Draft an Instagram caption for [product photo] that drives [action]
Example
Draft an Instagram caption for a new coffee blend photo that drives website visits
Write the hero section copy for a landing page selling [product] to [audience]
Example
Write the hero section copy for a landing page selling resume templates to job seekers
Create 5 bullet points highlighting the benefits of [product/service]
Example
Create 5 bullet points highlighting the benefits of a CRM for small businesses
Write a testimonial request email that helps customers articulate their transformation
Example
Write a testimonial request email for a fitness coaching program
Draft objection-handling copy for the concern: '[common objection]'
Example
Draft objection-handling copy for the concern: 'I don't have time for another tool'
Write a CTA section with headline, supporting copy, and button text for [offer]
Example
Write a CTA section for a free trial of project management software
Rewrite this [formal/casual] copy in a [desired tone] voice: [paste copy]
Example
Rewrite this formal copy in a friendly, conversational voice: 'Our solutions optimize...'
Write a brand positioning statement for [company] that serves [audience] and competes with [competitors]
Example
Write a brand positioning statement for an eco-friendly cleaning company that serves families and competes with traditional brands
Create an 'About Us' page opening paragraph that emphasizes [value/mission]
Example
Create an 'About Us' page opening paragraph that emphasizes customer obsession
Write 3 tagline options for [brand] that communicate [key message]
Example
Write 3 tagline options for a sleep tracking app that communicates effortless improvement
Pro tip
The best copywriters don't just fill in blanks. They use prompts to overcome blank page syndrome, then iterate until the copy sounds human and compelling. Let these prompts spark ideas—then make them your own through practice and refinement.
Prompts help you start · practice makes it stick
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