Copywriting prompts

Ready-to-use prompts for every copywriting task. Copy, customize with your details, and start writing compelling copy in minutes.

Practice copywriting

How to use these prompts

1

Copy the prompt template

2

Replace [brackets] with your details

3

Use for writing or AI assistance

Headlines & Subject Lines

Write 10 headlines for a [product] that targets [audience] struggling with [pain point]

Example:

Write 10 headlines for a meal planning app that targets busy parents struggling with weeknight dinner decisions

Create a curiosity-driven headline for [topic] that doesn't give away the answer

Example:

Create a curiosity-driven headline for a weight loss method that doesn't give away the answer

Write a 'How to' headline that promises [specific result] in [timeframe]

Example:

Write a 'How to' headline that promises doubled email open rates in 14 days

Generate 5 email subject lines for a [type of email] about [topic] for [audience]

Example:

Generate 5 email subject lines for a cart abandonment email about outdoor furniture for homeowners

Email Copy

Write a welcome email sequence outline (3 emails) for new [product/service] customers

Example:

Write a welcome email sequence outline (3 emails) for new SaaS project management tool customers

Create an email promoting [offer] to [audience] using the PAS formula (Problem, Agitation, Solution)

Example:

Create an email promoting a 50% discount to freelancers using the PAS formula

Write a re-engagement email for subscribers who haven't opened in [timeframe]

Example:

Write a re-engagement email for subscribers who haven't opened in 90 days

Draft a launch announcement email for [product] that emphasizes [key benefit]

Example:

Draft a launch announcement email for a budgeting app that emphasizes simplicity

Ads & Social Media

Write 3 Facebook ad variations for [product] targeting [audience] with [goal]

Example:

Write 3 Facebook ad variations for online yoga classes targeting stressed professionals with lead generation goal

Create a Google Ads headline set (3 headlines, 2 descriptions) for [service]

Example:

Create a Google Ads headline set for emergency plumbing services

Write 5 LinkedIn post hooks for a [industry] thought leader talking about [topic]

Example:

Write 5 LinkedIn post hooks for a marketing thought leader talking about AI in advertising

Draft an Instagram caption for [product photo] that drives [action]

Example:

Draft an Instagram caption for a new coffee blend photo that drives website visits

Landing Pages & Sales

Write the hero section copy for a landing page selling [product] to [audience]

Example:

Write the hero section copy for a landing page selling resume templates to job seekers

Create 5 bullet points highlighting the benefits of [product/service]

Example:

Create 5 bullet points highlighting the benefits of a CRM for small businesses

Write a testimonial request email that helps customers articulate their transformation

Example:

Write a testimonial request email for a fitness coaching program

Draft objection-handling copy for the concern: '[common objection]'

Example:

Draft objection-handling copy for the concern: 'I don't have time for another tool'

Write a CTA section with headline, supporting copy, and button text for [offer]

Example:

Write a CTA section for a free trial of project management software

Brand Voice & Positioning

Rewrite this [formal/casual] copy in a [desired tone] voice: [paste copy]

Example:

Rewrite this formal copy in a friendly, conversational voice: 'Our solutions optimize...'

Write a brand positioning statement for [company] that serves [audience] and competes with [competitors]

Example:

Write a brand positioning statement for an eco-friendly cleaning company that serves families and competes with traditional brands

Create an 'About Us' page opening paragraph that emphasizes [value/mission]

Example:

Create an 'About Us' page opening paragraph that emphasizes customer obsession

Write 3 tagline options for [brand] that communicate [key message]

Example:

Write 3 tagline options for a sleep tracking app that communicates effortless improvement

Pro tip

Prompts are starting points, not shortcuts

The best copywriters don't just fill in blanks. They use prompts to overcome blank page syndrome, then iterate until the copy sounds human and compelling. Let these prompts spark ideas—then make them your own through practice and refinement.

Learn the techniques behind great copy

Prompts help you start. But to write copy that truly converts, you need to internalize the principles. Practice typing legendary copy until persuasion becomes instinct.

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