Storytelling as Persuasion
How Franklin Taught Himself to Write
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About this time I met with an odd volume of the Spectator. I bought it, read it over and over, and was much delighted with it. I thought the writing excellent, and wished, if possible, to imitate it.
— Benjamin Franklin
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Chapter 7: Storytelling as Persuasion
Draw readers into a narrative that teaches, sells, or transforms.
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