The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen.
— Claude Hopkins
Practice This Passage
Type along and build muscle memory for great writing
Chapter 5: Persuasion with Structure (AIDA)
Use Attention, Interest, Desire, Action to lead readers to conversion.
Scientific Advertising
Claude Hopkins
Pears Soap Advertisement
Thomas J. Barratt
The Kodak Camera
George Eastman
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