CopyHour is the heavyweight of copywork programs—90 days of handwriting proven sales letters. Here's an honest review of what it involves, who it's right for, and how it compares to practicing the same method with CopyCraft.
Honest review
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Side-by-side comparison
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Updated 2026
CopyHour (copyhour.com) is a 90-day copywriting program created by Derek Johanson. The core of it is the classic copywork method: every weekday you receive a lesson and an assignment to hand-copy a proven sales letter or ad—about an hour of writing a day. Saturdays carry a bonus assignment and Sundays are for rest or catch-up. As of 2026 it costs $497 one-time (or three payments of $197).
It has a strong reputation for a reason. The lessons go beyond copying into research, offers, and sales-letter structure, and many graduates say it did more for their writing than any other course. The method itself is ancient and proven—if you want the background, read our guide on how to practice copywriting.
The honest caveat—one CopyHour itself makes—is the commitment. An hour a day, six days a week, for three months is a lot. The program works because of that volume, but it also means the biggest risk isn't the curriculum; it's whether you'll still be showing up in week seven.
Same method—copywork. Very different commitment, feedback, and price.
| CopyHour | CopyCraft | |
|---|---|---|
| Method | Handwrite proven sales letters by hand, one hour a day | Type passages from legendary writers & copywriters |
| Duration | 90 days of daily assignments (Mon–Fri, Saturday bonus, Sunday off) | Self-paced 30-level campaign—practice 10–15 min a day, forever |
| Feedback | Self-directed—no automated feedback on your copying | Live WPM & accuracy tracking on every passage |
| Motivation | Daily assignment emails and community accountability | Streaks, levels, and a leaderboard |
| Material | Classic direct-response sales letters plus daily lessons | 49 passages: Ogilvy, Halbert, Schwartz, Caples, Hemingway, Lincoln & more |
| Depth | Deep—covers research, offers, and full sales-letter structure | Focused—builds the daily copywork habit and pattern recognition |
| Price | $497 one-time, or 3 payments of $197 (as of 2026) | $39 one-time, first 2 chapters free |
Prices as listed on each product's site as of 2026 and may change.
CopyHour is the serious, professional-track option. If you're committed to direct-response copywriting as a career and can hold an hour-a-day habit for 90 days, it's hard to beat the depth.
CopyCraft attacks the same skill from the consistency side. Sessions are 10–15 minutes, feedback is instant (WPM and accuracy on every passage), and streaks plus a leaderboard make it easier to show up daily. At $39 once, it's also a fraction of the price—a sensible first step before, or alongside, a big program.
Choose CopyHour if you're all-in on a copywriting career and have an hour a day
Choose CopyCraft if you want short daily reps with measurable progress
Start with CopyCraft to prove the habit, then upgrade your commitment
Is CopyHour worth it?
If you'll genuinely commit an hour a day for 90 days, many students say yes—it's one of the most respected copywork programs, and graduates consistently credit it for real client work. The catch is the commitment: at $497 (as of 2026), it's expensive insurance against your own inconsistency. Reviewers are blunt that if you can't carve out the daily hour, you should save your money. Know your habits before you buy.
What exactly do you do in CopyHour?
Created by Derek Johanson, CopyHour runs 90 days. Each weekday you get a lesson plus a handwriting assignment: copying a proven sales letter or ad by hand. Saturdays have a bonus assignment; Sundays are for rest or catch-up. The lessons build on each other, covering research, offers, headlines, and full sales-letter structure alongside the copying.
CopyHour vs Copy That vs CopyCraft—which should I pick?
CopyHour ($497 as of 2026) is the deepest and longest: 90 days, one hour a day, aimed at people who want to write sales letters professionally. Copy That ($169) is Sam Parr's lighter 2-week email course—great teaching, smaller commitment. CopyCraft ($39 once) is the interactive option: typed copywork with WPM/accuracy tracking, streaks, and a 30-level campaign you pace yourself. If you're not ready to bet $497 on your discipline, CopyCraft is the low-risk way to build the habit first.
Does copywork actually work?
Yes. Copying great writing word-for-word is how Benjamin Franklin trained himself, and it's the method Gary Halbert prescribed to his students. It forces you to process every word choice, rhythm, and structural decision instead of skimming. Handwriting and typing both work—the active mechanism is slow, deliberate reproduction of proven copy, repeated daily.
Type passages from legendary copywriters with live WPM and accuracy tracking. First 2 chapters free—then $39 once for lifetime access. No subscription.
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